NC Squares Rub

The NC Squares Rub celebrates the bold, tangy, and spicy spirit of Carolina barbecue, where tradition meets fire and flavor. Built on a foundation of paprika, brown sugar, and red pepper, this rub delivers a perfect balance of heat, sweetness, and smoke that defines true Southern ‘cue. From pulled pork and ribs to wings and brisket, it brings out that signature Carolina bite that keeps you coming back for more. Every sprinkle carries the energy of the Carolinas, bright, fearless, and full of character, making the NC Squares Rub a proud staple for anyone who loves authentic, flame-driven flavor.

It pairs especially well with:

• Pork shoulder, pulled pork, baby back ribs, and whole hog barbecue where the seasoning complements vinegar or mustard-based sauces. I
• Chicken, particularly thighs and wings, adding bright, bold flavor whether grilled, smoked, or baked.
• Brisket flats, flank steak, and short ribs, giving a balanced, slightly tangy kick.
• Turkey, ham, and other poultry when you want a more pronounced seasoning profile.
• Sweet potatoes, grilled corn, cabbage, and carrots
• Shrimp or salmon when grilled.
  

It’s a good choice for marinades and dry brines that aim for a classic East+West Carolina taste profile.